Chieftain Airsoft
Crafting a striking, modern brand and website design for one of the south England’s upcoming airsoft teams with large imagery, modern design and accessible layouts.
![](https://finddigital.co.uk/wp-content/uploads/2023/08/our-work-chieftain-airsoft-web-design-southampton-wpv_1000x600.webp)
Chieftain came to us looking for support with their marketing needs. Our team at Find Digital provided consultation and digital services around their needs for branding and a website.
Project details
- Client: Chieftain Airsoft
- Website URL: Visit website
- Services: Website Design
- Year: 2023
The challenge
The challenge involved crafting a website that could encapsulate the energy and thrill of their events while also simplifying the booking process for participants, all the while fostering a sense of camaraderie among airsoft enthusiasts.
![](https://finddigital.co.uk/wp-content/uploads/2023/08/cheiftain-airsoft-case-study-2.webp)
The solution
To address Chieftain Airsoft’s needs, we embarked on the creation of a dynamic website that provided an immersive digital encounter. We conceptualised an engaging visual design, incorporating authentic textures, camouflage motifs, and captivating event imagery.
We introduced a user-friendly event calendar for easy navigation, supplemented by detailed event descriptions encompassing objectives, dates, times, and locations.
The seamless booking system we implemented guided users through a streamlined registration process, complemented by secure online payment facilities. Interactive maps were integrated, enabling tactical pre-event strategising.
![](https://finddigital.co.uk/wp-content/uploads/2023/08/cheiftain-airsoft-case-study.webp)
The results
The outcome of the revamped Chieftain Airsoft website was remarkable, with a discernible impact on user engagement and business outcomes. The immersive design and interactive components led to extended user interaction periods and heightened click-through rates on event pages.
The user-friendly booking process translated into fewer registration dropouts and a higher conversion rate from website visitors to event participants. The website’s design also facilitated the nurturing of a vibrant community of airsoft enthusiasts, promoting event attendance and organic referrals.
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