Google’s November 2023 Core Update Explained

Google made a big announcement on November 2nd about the November 2023 Core Update, and by November 28th, it was fully rolled out. This is the fourth update from Google in 2023, with this update continuing the focus on helpful content.

It’s worth noting that these Core Updates are quite broad. Changes are made across many of Google’s systems, but they don’t give us specific details.

What are Google Core updates?

A few times a year, Google releases ‘Core Updates’ that make significant changes to how they rank websites. These updates, previously called ‘Broad Core Updates,’ differ from those focusing on specific systems like Helpful Content Updates and Reviews Updates.

Google aims to provide users with high-quality and relevant content. To achieve this, they use complex algorithms to assess the quality and relevance of web pages for specific keywords and search terms. Core Updates mean significant changes to these algorithms to enhance the overall quality of search results.

During a Core Update, there might be some ranking changes as Google re-evaluates where websites should appear in search results. Some sites may rise, while others might drop.

If your rankings drop, it doesn’t mean your content is bad; it’s a cue to review Google’s guidance and ensure you’re following best practices with your website and SEO.

What’s changed with the November 2023 Core Update?

Google has introduced a new mechanism called hidden gems, which they’ve been testing since May. This change aims to highlight helpful information in unexpected or hard-to-find places. Instead of being part of a Helpful Content update, it’s now included in the November 2023 Core Update and is actively benefiting website owners.

Our advice is to consider creating content from your unique perspective, including expert opinions, as this aligns with what Google wants.

Besides the Hidden Gems update, the November 2023 Core Update brought general improvements and tweaks to Google’s core systems. While details are not provided, these updates focus on optimizing systems and algorithms to enhance user experience.

Generally, with all Google updates, your website might be promoted or demoted for a variety of search terms.

Was your website impacted?

If you notice some ranking fluctuations, review your approach and ensure you’re following best practices for content and SEO. If you’re already aligning with Google’s guidance, be patient and give things time to settle.

For SEO advice or questions, reach out to our team 023 8098 0692.

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