5 signs you need a new website
If you're wondering if your website needs updating or a fresh coat of paint, we've put together the top 5 signs our web experts see when you might need a new website.
By Find Digital | Published on January 4, 2024
If you’re wondering if your website needs updating or a fresh coat of paint, we’ve put together the top 5 signs our web experts see when you might need a new website.
Your website design is outdated
The main thing our web designers at Find Digital often find is that outdated website designs are a big issue. Right from the start, many customers come to us for help increasing online sales or leads. Surprisingly, the top problem we come across is that their websites look really old in various ways.
From hard-to-use menus to old-fashioned page designs, these things can seriously hurt how well your website works.
The best approach to resolving this issue is to research your local competitor’s websites and compare your website design and theirs. Often, we find that our client’s competitor websites have been recently updated and look more appealing with up-to-date page designs, high-quality imagery and easy-to-use navigation.
Converting less customers
Our second biggest factor in whether you need a new website is when your current website is converting less than it used to. This point ties in with our first one where an outdated website design can impact conversions.
When potential customers visit your website, they are likely to compare it to other websites offering the same products or services. For example, if you run e-commerce-based websites, your conversions may be impacted by price, quality and reviews. On the other hand, if you run a local service-based business, your website will convert less if it is hard to navigate and lacks trust messaging like reviews, testimonials and case studies.
Poor rankings on search engines
It’s not surprising that poor search engine optimisation (SEO) is one of our top 5 reasons. SEO is a major factor that encourages businesses to invest in a new website, with over 73% of businesses spending on some kind of SEO service (according to a 2021 survey by Clutch). This is because businesses are becoming more aware and dependent on organic traffic and the long-term positive effects it has on revenue.
Unfortunately, many businesses overlook SEO when rebuilding their websites, and this oversight can often be harmful. When constructing your website, it’s essential to consider SEO and thoroughly research your service or product. From examining competitors to understanding the market and pricing in your local area, there are numerous factors that influence how you shape your website’s SEO strategy.
Slow website loading speeds
We’ve all experienced it. You click on a link to a website you’ve discovered, and it just keeps spinning and spinning. The chances of you leaving that website before it even loads are surprisingly high, as per recent statistics we gathered while compiling various website data.
With the majority of website visitors now using some form of mobile device, like an iPhone or Android, the loading speed of your website has never been more important.
There are a variety of factors that can impact your website’s loading times including the size of images on the web page, external software that loads and the response time of your web hosting provider. Our team recommends running a website speed test via Google PageSpeed Insights. This will give you an indication as to how fast your website is on average and also provide an insight into what might be causing your slow loading times.
Your website is not responsive
In 2023, it’s expected that your website should be fully responsive across all modern devices and web browsers. If your website isn’t responsive, you’ll notice that its performance falls short of expectations, potentially leading to a high bounce rate and low conversion rate – definitely not what you’re aiming for.
If your website is not fully responsive, you should look at having your website updated sooner rather than later.
Looking to update your website?
If, after reading this, you might be looking to update your website, you can contact our web design team today for a free website audit. You can also contact us if you are looking for a new website.
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