5 reasons not to make your own website

Thinking of creating a website for your business? It might sound like a fantastic idea, especially when you’ve just begun contemplating a new site and have been exploring options online for a while. You might have come across ads for platforms like Wix, Squarespace, and other providers, tempting you with their easy-to-use platforms, low costs and variety of great-looking templates.

However, these website builders, while suitable for new businesses or those testing the waters, may not be the best fit for most businesses aiming for a unique, tailor-made, and futureproofed online presence. Our web design experts at Find Digital have put together five key considerations as to why you should take the professional route rather than the DIY route.

Building a Website Isn’t as Simple as It Seems

Let’s start with a reality check – constructing a website is not as straightforward as some advertisements make it out to be. While platforms like Squarespace and Wix suggest a simple drag-and-drop process, the reality is more complex. Achieving functionality, user experience (UX), user interface (UI), branding, and mobile responsiveness are crucial for online success. Unfortunately, these aspects often receive little to no support from these providers, resulting in poorly functioning sites that fail to deliver expected results.

The Deception of Templates

There’s a middle ground where you can download a theme and use it on WordPress for your site. Templates can be a useful resource, but only if you possess a good understanding of design and development. Otherwise, you might find that your site deviates from the template’s appearance, leading to issues like unresponsiveness, inconsistent branding, and susceptibility to becoming outdated due to clashes with updates from external plugins.

Small Changes Can Cause Big Problems

Making even minor adjustments can spiral into significant, unintended issues. Simple alterations, like moving an element on a page, may trigger unforeseen side effects, requiring additional fixes and patches. Problems to be cautious of include potential damage to internal and external links when changing URLs, variations in responsiveness across devices after design modifications, and SEO implications when altering page names or content.

SEO and PPC Optimisation Challenges

Fully custom-built websites provide greater control over SEO and PPC opportunities. Platforms like WordPress offer a wide range of plugins to enhance these campaigns, whereas providers like Wix may struggle to integrate such features. The assistance of a web development team becomes invaluable for creating specially optimised pages for PPC and crafting content aimed at boosting SEO rankings.

Security and Updates Are Essential

Ensuring the security of your website is more crucial than ever. Running a website independently means you’re responsible for discovering and implementing security updates, a task that can be more complex than anticipated. Professional web development services often include ongoing support to keep websites up-to-date, protecting them from cyber threats and ensuring compliance with security standards.

Ready to Minimise Risks? Contact Our Team

With a track record of professional web design for clients across the UK, we offer the best chance for online visibility and impressing potential customers. Check out our web design projects to see the results. If you’re ready to discuss your needs with experts, let’s have a chat about what we can do for you.

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