Case Study

British Pedal Car Grand Prix

Giving the UKs biggest pedal car grand prix a digital make over, helping make entries and racing easier for all.

Supporting the British Pedal Car Grand Prix has been a long-time activity we as an agency support. The Grand Prix is a charity-based event which aims to raise money for various charities around the local area including Cancer Research UK.

Our agency supported the event between 2016 and 2020 with a variety of services including a new state-of-the-art website, integrated booking and race entry system, lap timing technology and related IT services for live race timing online via the website and mobile app.

Project details

  • Client: British Pedal Car Grand Prix
  • Website URL: Visit website
  • Services: Website Design, SEO, IT Support
  • Year: 2019

The challenge

The British Pedal Car Grand Prix, a renowned annual event in Ringwood, Hampshire, faced critical digital and operational challenges. Their outdated website lacked user-friendliness and responsiveness, hindering information access.

The event’s limited online visibility and outdated marketing strategies were preventing it from reaching its full potential. Additionally, manual event management processes led to inefficiencies and data management issues.

The solution

To address these challenges, our team provided a holistic solution. We designed and developed a modern, user-friendly, and mobile-responsive website, facilitating easy access to crucial event information including travel information, team registrations and live timings.

A comprehensive digital marketing strategy was deployed, incorporating content marketing, email campaigns, and social media advertising to target key audiences and generate excitement across the region.

We streamlined event management through online registration and payment systems and ensured the event’s digital infrastructure remained secure and efficient.

The results

Our efforts yielded impressive results. Website traffic increased by over 80% compared to previous years and a large increase in both team registrations and event attendance. The introduction of online registration led to a 23% rise in race participants and attracted new sponsors including David Lloyds Ringwood. A 140% increase in social media engagement and a 30% open rate in email campaigns demonstrated the event’s expanded reach and audience engagement. Streamlined event management processes saved time, reduced errors, and data analytics provided valuable insights for data-driven decision-making, solidifying the British Pedal Car Grand Prix’s position as an iconic and digitally-enhanced event.

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